The great thing about syndicating RealBird listings to Oodle is that through their ever growing partnership with third-party sites, RealBird listings find their way to even more destinations automatically. We wrote about it on ActiveRain when we first noticed traffic from OverStock (through Vast.com) and Walmart’s classifieds sites (through Oodle) and now there is a new prominent Oodle partnership, which takes your RealBird listings even further, capturing the attention of another segment of the Internet population.
On June 28, Oodle announced its parnership with MySpace supplying their newly released MySpace classifieds site with fresh listings. This particular implementation also utilizes the social graph embedded in MySpace: listings can be linked to MySpace profiles and friends can be enlisted to help users buy and sell products. Not being a MySpace user myself, I have not tested these features yet, but I’ve noticed traffic coming in to RealBird sites from MySpace already.
Oodle syndicates to more than 200 sites, so when you post your listing on RealBird, it is eventually syndicated to an additional 200 portals besides our direct distribution partners. Syndication of the syndicated data. Pretty cool.
I could not find the full list of their partners anywhere on Oodle, but I will inquire about it and list them in a future post.
— Zoltan Szendro