One of the main challenges of social media marketing is keeping up with sharing and re-sharing of your content that you created on an ongoing basis. The attention span of your potential clients on social media are extremely limited (just think of how much time you spend on a single shared item of someone else). The amount of content in the firehose of social media channels is also overwhelming, hence, a key to social media marketing success is to re-share content consistently with enough mix to keep shares unique and proper frequency so that you don’t alienate your readers.
missinglettr takes your blogs and RSS feeds, monitors them 24/7 and creates campaigns out of the items that’s been posted. A campaign is a set of future shares, scheduled a year in advance. Once a campaign is approved by you, the rest is taking care of by missinglettr automatically.
The service is more than just a time saver! The problem with the time consuming requirement of resharing content, is that most people (us included) will give up after a few times. It’s not just the time it takes, it’s the fact that without missinglettr or similar services, you have to manually manage the sharing calendar and sharing content for each of your posts, while being busy generating new content AND actually taking care of your real estate business (which is the objective of all of this, after all). In most cases, people just skip resharing the content on an ongoing basis hence reducing their social media marketing effectiveness big time.
We’ll write more about missinglettr and how to use their service. Below are some of the ways you can utilize them right away !
Add your RealBird Listing Feed to missinglettr and market each listing ongoing, automatically
This is pretty neat, this is how it works:
- RealBird PRO provides your own RSS feed of your listings. (You can find it in the member area, under the Listings Widget tab, under the RSS section).
- Just copy this RealBird RSS link and add it to your missinglettr account as a new site.
- They will then create a year-long campaign for each of your current listings on RealBird, and a new campaign every time when you publish a new listing in the future
- When you sell a property, just update its status to Sold on RealBird and the service will continue to promote it completely automated, linking to the by then sold property site.
Add your WordPress or Active blog to missinglettr
Just like with listing marketing, consistent re-sharing of your blog posts you worked so hard on is crucial for delivering lasting traffic to your content. You can just copy the regular Url of your WordPress site or your ActiveRain blogs RSS link (e.g. our is at http://activerain.com/blogs/realbird/rss) and missinglettr will create yearly campaign for your articles.
We hope you like this new service as much as we do.
— The RealBird Team
Full disclosure: we are an affiliate of missinglettr and we may profit if you sign up with them.