Phone call activated, geo location enabled mobile marketing with RealBird and Twilio

This is one of the coolest and most unique features that we launched so far for the RealBird Text Message Marketing platform.

The RealBird Text Message Marketing service is built on top of the Twilio infrastructure. As we wrote when we first launched in December, the primary goal was to provide a text (SMS) keyword marketing tool for you: your prospective buyers see your call-for-action message asking them to text a keyword to your Twilio phone number and when they do so, RealBird returns to them your property information via an SMS reply, while also capturing their phone numbers for you. 

Soon after the launch, we noticed that consumers had a tendency to call the SMS phone number, rather than texting the SMS keywords, so we began to work on RealBird features that can handle incoming calls on your SMS phone number as well.

First, we made sure that prospects who call your marketing phone number are captured in your RealBird contacts database so that you can call them back with more details. Now there is another feature automatically available to RealBird PRO members:

This feature is very unique and powerful: When a prospect calls your phone number, we not only store their contact information for you, but we automatically and instantly return to him or her an SMS message on your behalf with a geo location enabled link in it. This is how the workflow goes:

1. Prospect calls your SMS phone number 
2. RealBird captures his/her phone number in your RealBird database and sends you an email with the prospect's details 
3. RealBird hangs up the phone call (we'll have more options for this soon) 
4. Then instantly, RealBird sends an SMS message back to the prospect: The SMS contains and thank you note, your RealBird phone number to call (your regular number in your profile) 
   AND and link to a special RealBird mobile page 
5. If this special link is followed by the user via their smartphones, RealBird asks the prospect for permission to access his/her location (via the GPS geolocation feature available in modern smartphones) 

   A) If prospects declines this (or his/her phone does not support geolocation), RealBird redirects the user to your RealBird mobile website's homepage

   B ) If prospect allows the GPS lookup, than RealBird searches your RealBird listings for the nearby property (within 0.2 miles of your prospect's current location) 

   >> If the RealBird listing is found (prospect is in front of your property within 200 feet), then RealBird redirects him/her to your mobile property website showing the property details 

   >> If the listing was not found (e.g. the prospect called your number via a magazine, print ad etc. – i.e. away from your property), RealBird redirects the prospect to your RealBird mobile site's homepage

This is a very powerful and novel feature that bridges phone calls with geolocation enabled smartphones and provides an additional way for you to turn these prospects into clients.

And just like with the SMS feature, you can use this new voice feature to WOW your prospective sellers at listing interviews: You can set up a draft listing on RealBird prior to your meeting and at your seller's house – as a demonstration – you can call your Twilio phone number, receive the geo enabled SMS message and automatically pull up their property information on your smartphone.

If this does not WOW your prospective sellers about your technical/marketing capabilities, I am not sure what will 🙂

We hope you will like this new RealBird feature and put it to good use.

Should you need help with setting up Twilio with RealBird, please contact us directly as Twilio does not have access to the RealBird backend and they can't support our integration. We are here to help if you need assistance. 

 

— The RealBird Team
www.realbird.com

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