What a difference good photography makes ! Or visual communication in real estate marketing

It's no secret that a correctly priced property in an active marketplace will sell in a predictable time frame.

However:

You could speed up the sales cycle, and even sell the property at a higher price by employing professional staging, higher quality photography, and using innovative ways for marketing the listing to reach more well qualified prospects..

As a RealBird case study, please meet this beautiful home on Audubon Lakes Dr in Baton Rouge ( courtesy of Mike Denham & Carmen Widmeier ) 

14815 Audubon Lakes Dr Screenshot

Click the image above to see the actual property website

Following are some of the highlights that make this property website stand out:

  1. Visual communication #1: The background picture instantly suggests that the property is a golf property. No reading of the fine lines is required, it takes just a second for the visitor to realize it – it is visual and intuitive.
  2. Visual communication #2: The property pictures are outstanding and hence suggest "luxury" and "quality". They also suggest that the seller of this property and the real estate agents marketing it take pride in what they are selling. This results in another powerful motivation: "trust". Again, without the need of explanation. It's communicated visually.
  3. Visual communication #3: The primary photo taken during twilight is perfect for communicating "peacefulness" and "relaxation". At least that was my very first thought when first looking at the website. These are two very important considerations for buyers for calling a place a home.

As you see, attention to details like this is very powerful: within seconds of visiting the site, prospective buyers already know that the property is associated with "golf", "leisure", "luxury", "peacefulness" and "trust". Without reading a single sales pitch or digging through detailed descriptions. Powerful marketing right there.

Once these concepts are set as a baseline – as we noticed – Mike and Carmen have put a lot of effort into sharing the website with their network. They also started to announce the availability of the property on their Facebook page, days before it actually hit the market, hence building up excitement. If you click through to the property website, you'll see the growing number of social media shares (Facebook Likes, Tweets etc.) which again, add to the visual communication: New visitors instantly see the many Facebook Likes (35 at the time of writing this) and again, without thinking twice, those social counters provide positive feedback for them that the property is special and desireable, and in the case of an actual prospective buyer, this may create a sense of urgency. We also believe that the higher the counters on those social widgets are, the more likely that a new user will re-share it with their own network of friends.

So go ahead, "walk that extra mile", take good pictures, get inspired by other RealBird members' creations and make sure that you always share your own listings on your social networks. Those counters are part of the visual communication. And it takes only a few seconds.

Carmen and Mike – Congrats. Very well done ! And thanks for letting us use your RealBird property website as a case study. 

— The RealBird Team
www.realbird.com 

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2 Responses to What a difference good photography makes ! Or visual communication in real estate marketing

  1. How do you insert the background pic?

  2. Juanita – I believe Gabe replied already. Is the question answered? If you need further assistance please let us know. In short: in the RealBird member area, you can upload a large background image via the Customize Theme option. You can select solid color, gradient color, tiled image or large image background as a design option. The one in the post uses the large image option.
    Thanks for using RealBird

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