Here is a quick overview of how to generate leads with the RealBird SMS text code real estate marketing tool.
What is it and how does it work?
It is a text code autoresponder service. We provision a dedicated phone number for you, hook it up with RealBird and consumers can text specific codes to this number and RealBird returns them the requested real estate information automatically, while capturing their phone number as a lead for you for follow-ups.
Is it affordable?
You bet! You will need a RealBird PRO subscription, which currently costs as low as $15 per month (when prepaid annually). This low yearly fee includes unlimited listings and SMS marketing!
What type of lead flow can I generate with it?
- Buyer leads: All of your listings on RealBird are automatically set up with a text code that prospects can send to your RealBird phone number and receive your listing information. You can set it up to provide all listing details, or lead them to an online landing page to request more info about them.
- Seller leads: You can also set up custom text codes with RealBird for many different scenarios: niche property searches, linking to seller guides on your website, home valuation landing pages you name it. You can even set up a so called wildcard link that substitutes a parameter with the texted code and hence providing a dynamic solution. To see it in action, just text your zipcode to our demo number, 831-200-9585 and we’ll return a link that pulls up all for sales listings on RealBird.com. You will be able to do this yourself with your own site as well. Pretty neat, right?
Important considerations for successful text code campaigns
- This service best works on print media: sign riders, postcards, flyers, flyer boxes..
- Best works where there is enough “foot traffic”: in other words, there has to be enough people seeing your call-for-action message. That can include postcards, that are sent to your farm, or a sign rider placed at a place with enough actual people walking by or visiting, but text code enabling empty flyer boxes with a sticker for example is also super powerful way to get in front of many people
- It has to be convenient for people to actually send a text. A highway billboard sign probably won’t do it 🙂
When deploying your SMS text code marketing tool, consider these for best results, but otherwise, only the imagination is the limit to what can be done with this powerful lead capturing toolkit.
Ready to start marketing your listings or prospecting for new sellers?
- Login or register to RealBird PRO
- Request the SMS text code setup from the member area. We’ll take care of the rest.
- Create your marketing pieces (we can help you with sign riders and postcards and text code stickers. These may cost some extra as we have to pay vendors as well, but they are very very affordable as well)
Should you have more questions about how to best utilize this marketing tool for your specific business model, please do not hesitate to contact us. We are here to assist!
— The RealBird Team