Display advertising is a very effective way to target real estate buyers, but until today it was too expensive and complicated to be used by individual agents to market their listings. The RealBird-iPromote partnership announced here introduces to the Real Estate industry a cost-effective and easy to use way for agents to target specific markets and audiences for marketing their listings and promoting their services.
Redwood City, CA; San Luis Obispo, CA (PRWEB) August 20, 2009 — iPromote, an innovator in the self serve display advertising industry, and RealBird, a leading provider of Internet marketing tools for the real estate market, have announced a partnership. RealBird customers are now able to promote their real estate listings on leading websites in one click with affordable and targetable display advertising.
iPromote complements RealBird's existing listing syndication of single property websites and virtual tours. The RealBird listing syndication promotes agents' listings, brand, and property search to the major real estate and online classifieds such as Google Base, Zillow, Trulia, Oodle, Craigslist, etc. An agent can now click the iPromote widget after they manage their Realbird listing to create rich media display ads. Ads can be targeted local-to-worldwide on a pay-per-click basis that is cost competitive with traditional media.
"In today's challenging economic environment, real estate agents need to leave no stone unturned to find buyers and sellers", says Zoltan Szendro, VP and CTO of Realbird. "Creative agents can advertise where no agent has advertised before to reach a large audience and different demographics. The iPromote service allows them to do exactly that with compelling display ads, geo targeting, and budgets for as low as $5 per day."
"We are very excited to be partnering with one of the leading real estate marketing services on the internet," says Michael Barr, CEO of iPromote. "The real estate industry has taken a rough toll making it almost imperative for brokers to adopt the most innovative marketing technologies in order to maximize ROI. "With the millions of real estate listings saturating the Internet, brokers must consider how they will cost effectively find buyers in this tough economic climate."
RealBird's services include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Listing Publisher provides a free, next generation Property Website builder with syndication to 3rd party classified sites and advance presentation tools. The RealBird Map-based Search service couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. RealBird's latest Property Search Tool widget offers user friendly, flexible implementation with national coverage, using syndicated listing data from Google Base. RealBird has over 15,000 subscribers. For additional information, visit http://www.realbird.com
® RealBird is a registered trademark of RealBird Inc.
iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers precious time and money. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit http://www.ipromote.com.
David Shaw, (646) 259-4851
Email: dshaw at iPromote.com